Marketing

Structured as per the curriculum of the University of Mumbai, this specialisation develops core marketing understanding in Year 1 and strategic, digital, and sectoral marketing expertise in Year 2.

Year 1 — Marketing Fundamentals

Subjects

  • Fundamentals of Marketing
  • Application of Marketing Theory and Practice

Focus of Year 1

Year 1 builds the essential base required for every marketing professional:

  • Understanding core marketing concepts, terminology, and frameworks
  • Linking marketing theory with real business situations
  • Learning how markets function and how customers make decisions
  • Applying classroom concepts to practical marketing scenarios

Students develop clarity on how marketing works at the ground level before moving to advanced strategy.

Year 2 — Advanced Marketing & Strategy

  • Marketing Strategy (UA)
  • Consumer Buying Behaviour
  • Sales Management
  • Brand Management
  • Digital Marketing
  • Retail Management
  • Business to Business Marketing (IA)
  • Social Marketing (IA)

Focus of Year 2

Year 2 develops higher-order marketing competence:

  • Designing and implementing marketing strategies
  • Understanding consumer psychology at a deeper level
  • Managing brands, sales force, and distribution channels
  • Leveraging digital platforms for marketing impact
  • Understanding B2B markets and social marketing initiatives
  • Integrating corporate strategy and project execution with marketing goals

Students graduate with the ability to plan, execute, and measure marketing performance across sectors.